Freeman’s inaugural Vietnamese Modernists auction marked an important milestone for the firm, achieving an impressive $1.2 million in sales across just 15 lots and attracting 38% new buyers. With results reaching 201% of the low estimate, the sale demonstrated the growing international appetite for Vietnamese modern art, particularly the works of Lê Phổ and Vũ Cao Đàm.
Beyond the strong financial results, the auction exemplified Freeman’s ambition to identify emerging collecting opportunities, create new market platforms and attract a broader international audience. It is a compelling example of how focused expertise, thoughtful curation and entrepreneurial vision can translate into meaningful market growth.
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